Equity funds advised by EMH Partners, Munich, are investing in a minority stake inn Smarketer Group, Berlin, a performance marketing service provider with a special focus on Google Ads, Microsoft Ads and other fast-growing platforms.
Equity funds advised by EMH Partners, Munich, are investing in a minority stake inn Smarketer Group, Berlin, a performance marketing service provider with a special focus on Google Ads, Microsoft Ads and other fast-growing platforms.
Smarketer was founded in 2011 and enables medium-sized companies (SMEs) in particular to increase their sales sustainably and cost-effectively through targeted, data-driven search engine advertising (SEA) supported by digital tools.
Financial details of the transaction and the purchase price have not been disclosed. David Gabriel, founder and CEO of the company, will retain a majority stake and continue to manage Smarketer.
