The EQT Mid Market US fund (EQT Private Equity), together with the Verdane Capital IX fund (Verdane) have agreed to sell Forsta to Press Ganey, a specialist in patient, member, employee and consumer experience across the healthcare ecosystem.
Headquartered in London, UK, Forsta is a provider of customer experience and market research software and services to enterprise customers and market research professionals. Forsta provides solutions in Quantitative (including Surveys & Reporting), Qualitative (including Digital Qual & Live Video, Video Insights), and Voice of the Customer/Voice of the Employee segments, to help deliver intelligence with clarity, confidence, and impact.
The company now known as Forsta was born in 2021 out of a shared thesis at EQT and Verdane of creating an integrated quantitative and qualitative offering for market research agencies and corporate customers. The move was achieved by combining Verdane-owned Confirmit, which Verdane merged with its portfolio company Dapresy in 2020, with FocusVision, acquired by EQT Private Equity in 2015.
