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Ethos Partners invests in Water Direct Limited

Ethos has invested in UK emergency and alternative water services provider, Water Direct, from Heathcote Holdings.

Headquartered in Earl’s Colne, Essex, Water Direct provides alternative and emergency (A&E) water and water services to the majority of UK water utilities and to over 600 businesses. 

The company offers its services through the UK’s largest dedicated fleet of water tankers and through its unique Nationwide Bottled Water BankTM consisting of 20 strategically located storage sites.

The transaction facilitates the management buy-in led by Adam Johnson, principal of Soris Capital, who will run the business as CEO post-completion. 

Ethos invested alongside Adam, a group of leading search fund investors from Europe and the USA, and the incoming Non-Executive Chairman, Andy Smith. Andy brings significant water industry experience, having spent 16 years at Severn Trent plc, including as Director of Water Services and Group HR Director.

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