As part of its diversification push, Euronews Group is launching Euronews Ventures, a programme to back innovative technology start-ups.
The purpose of this programme is to accelerate the development of the most promising start-ups by providing them with a complete array of media and marketing services: global communication levers, media coaching, events, networking through the international network of Euronews and Africanews, media for revenue or even media for equity.
Kiwi Plug, a start-up in the connected-device space, is the first player to join the programme and will receive support from Euronews Ventures right from the start of its global fundraising campaign on Kickstarter on 7 June 2016.
Michael Peters, CEO of Euronews and Africanews, says: “For more than 20 years, Euronews has been experimenting with new technologies which have radically redrawn its business sector. This pioneering spirit now drives us to back initiatives by talented and ground-breaking entrepreneurs. I am delighted to announce the creation of Euronews Ventures with Kiwi Plug, voted one of the top five French IoT start-ups at CES 2016 in Las Vegas. Kiwi Plug will benefit fully from our reach and international media network, with initial support from its crowdfunding campaign on the global platform Kickstarter, which launches tomorrow.
”The fruit of 18 months' R&D, Kiwi Plug packs all the infrared signals of your home and office appliances into a connected plug device, and it caught the eye of IoT professionals at the most recent CES. It's a source of great pride for our start-up to receive backing from Euronews Group, initiated by Michael Peters. Euronews will give us global exposure for a revolutionary product that is designed for tomorrow's connected world. Kiwi Plug is an innovation that will change our daily life in the simplest of ways. See you on 7 June on Kickstarter!"
