On-demand staffing platform, Rota, has closed a GBP3 million funding round, which was led by Puffin Point, a Family Office, with significant experience in staffing and marketplace apps. This was followed by current shareholders who continue to support Rota’s high growth technology and solutions-based staffing marketplace business.
“The funding round will enable us to continue our high growth, increase our revenue and client expansions, marketing and further enhance our market leading technology. Rota will also move into additional flexible staffing verticals in 2020,” says Stephen Segel, CEO of Rota. “We remain as ambitious as always to build our business to exceed our clients’ high service and technology requirements and our candidates receive opportunities, training and engagement.”
Launched in 2015, Rota’s disruptive business model has revolutionised the traditional recruitment processes, dominating the hospitality sector in five major cities across the UK. Utilising proprietary and market leading technology, Rota provides high quality, compliant and highly engaged candidates to over 1,000 registered enterprise clients. With fulfilment levels presently at 98 per cent (against a staffing industry average of 63 per cent), high rated candidates provide high levels of service to Rota’s clients.
Rota leads a trend in staffing and technology. Workers are seeking a more flexible, transparent and rewarding work-life balance where they gain opportunities while receiving the best pay rates in the market. This is combined with a trend by clients to move staffing to flexible workforce platforms, allowing them to scale their requirements upward on demand. Rota’s technology delivers this trend to ensure the client can achieve this flexibility, whilst also being serviced by high quality candidates, returning to venues consistently.
Rota’s advanced technology uses an algorithm and machine learning driven matching that has been developed with several years of experience gained in servicing enterprise clients and ‘just in time’ flexible staffing in the marketplace. Clients can schedule requirements in seconds, day or night, where vetted candidates can be matched and accepted onto shifts within seconds.
Lead investor, Cameron Ogden, Puffin Point, adds: “We are incredibly excited about the team at Rota, who have shown consistent performance as they have built out their platform. We believe the industry is ready for Rota and we see huge growth potential in the business model.”
Co-Founded by a previous Hotel Manager out of the frustration of relying on expensive temporary staffing agencies, Tom Williams adds: “Many of our clients and candidates have been a part of Rota’s journey since incorporation over four years ago. Our clients now heavily rely on Rota to fill shifts with the right talent in seconds, saving them time and cost associated with old recruitment processes. Candidates are also increasingly using our platform to find high quality flexible work that equates for a large part of their income rather than just for last minute jobs.”
The Rota platform has proven itself an agile and market leading product that both employers and workers quickly adopt and rely on. The platform also allows clients to manage their own pool of candidates alongside Rota’s to create one dashboard for a convenient, effective client user experience. The funding round will ensure Rota continues to innovate their leading-edge technology, keeping clients and candidates at the forefront of their hybrid services model.
