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Firelake Capital adopts Navatar Private Equity CRM

Firelake Capital, a California-based private equity firm, has selected Navatar Private Equity Cloud to manage its fundraising, deal flow, portfolio and capital calls/distributions.

Navatar Private Equity provides out-of-the-box functionality and workflows essential for private equity firms. It runs entirely in salesforce.com’s cloud and is available for a low monthly fee. Its flexible reporting engine can be easily used by non-technical staff to generate reports.

"We’re pleased that private equity firms around the world are choosing Navatar’s service," says Ketan Khandkar (pictured), Principal, Navatar Group. "Firms can now start using a fully built solution for their CRM and operations for one small monthly fee – no capital expenditure, no implementation costs, free upgrades and zero maintenance costs."

Navatar Private Equity runs on most editions of salesforce.com’s service. There is no other software, hardware, subscription or services needed. All code as well as client data is encrypted and stored on salesforce.com servers.

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