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Fitness tech company Myzone hits USD102m valuation after BGF investment

Myzone, a global manufacturer of wearable fitness tracking technology, has secured a USD17.2 million investment from BGF, the UK’s most active growth capital investor, alongside tech entrepreneur Vin Murria OBE, who also joins as Non-Executive Chair.

Created in 2011 by fitness industry expert Dave Wright, Myzone has experienced impressive growth since inception and currently serves over 9,000 facilities in 84 different countries, boasting over two million shipped devices.  
 
BGF invested more than GBP100 million in tech businesses in 2021 and announced seven successful exits in the sector this year. Of the over GBP500 million invested in tech businesses to date, 70 per cent has been deployed outside of London and the South-East.  
 
The deal was led by Seb Saywood, Aaron Baker and Dave Bellis, from BGF.

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