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Foresight completes sale of e.fundamentals to CommercelQ delivering a 2.5x return

Foresight Group (Foresight), a listed infrastructure and private equity investment manager, has sold e.fundamentals to CommercelQ, realising a 2.5x return.

The sale follows Foresight’s acquisition of the VCT and EIS technology ventures division of Downing. In 2017, Downing was the first institutional investor in e.fundamentals and has continued to support the business over the last five years.

Founded in 2014, e.fundamentals has developed a digital shelf analytics tool that is sold to international consumer brands to allow them to understand how their products are performing when being sold through third party e-commerce platforms, eg Amazon and The technology provides rich, actionable data for brands allowing them to make decisions that will drive sales, margin and improve customer loyalty. The buyer is known for supporting consumer brands in the retail environment across areas including inventory planning, pricing and search optimisation.

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