Fulcrum Equity Partners has funded the USD5m series B growth equity round for Nashville, Tennesee based Medical Direct Club (MDC).
Founded in 2009 by chief executive Brad Gulmi, MDC is a direct-to-consumer provider of urological supplies, primarily single use, disposable catheters.
Prior to starting MDC, Gulmi was the founder and chief executive of Diabetes Care Club (DCC), which sold to Simplex in 2007.
MDC employs a similar consumer advertising model as DCC and plans to use the series B equity to fuel customer acquisition.
"We are excited to partner with Fulcrum to accelerate the growth of the company as we aggressively pursue new clients," says Gulmi. "Fulcrum’s healthcare and operating experience with rapidly growing businesses was a great fit for us. The partnership with Fulcrum provides our management team with the necessary capital and expertise to build MDC into the premier provider of urological supplies."
"Brad and his team have extensive experience in the direct-to-consumer medical products industry and represented a unique opportunity," says Fulcrum partner Tom Greer (pictured). "The trend toward the use of disposable catheters is increasing at an accelerated pace and MDC has some very attractive growth plans. We’re excited to partner with MDC to build it into the leading company in this space."
Nashville, Tennesee based Brentwood Capital Advisors served as the exclusive adviser to MDC.
