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GE Ventures invests in Octiv

Octiv, a provider of sales productivity solutions, has secured an investment from GE Ventures, the venture capital arm of General Electric.

The investment, part of a round totalling USD4.75 million with participation from Greycroft Partners, High Alpha Capital and Allos Partners, will enable Octiv to expand its product capabilities, strengthen its engineering team, and refine its go-to-market strategy.
 
The Octiv sales productivity platform helps progressive sales and marketing teams improve how sales documents and assets are created, distributed and tracked.
 
Octiv leverages data from systems such as CRM, CPQ and ERP to automate document workflows. This enables users to gain valuable visibility into buyer behaviour and interactions with sales assets and documents.
 
"Our latest partnership with GE is proof that workflow management in the cloud has become a must-have for enterprise organisations that need scalable solutions," says Dustin Sapp, co-founder and chief executive officer at Octiv. "This investment deepens our relationship with GE, and will help us to accelerate development priorities for our enterprise clients."
 
"At GE Ventures, we understand that the demands of today's global marketplace require the enterprise to operate at unprecedented speed, scale, and quality. Historically, manual and offline workflows need to be digitised, automated and connected. And the ability to collaborate is also critical," says Lisa Coca, managing director of commercial development at GE Ventures. "Our investment positions the Octiv team to significantly streamline enterprise sales and workflow processes for companies around the world."
 
Enterprise teams within GE are already experiencing the benefits of Octiv.
 
"Working with Octiv has been critical to our new digital commerce platform – driving productivity and growth for the business," says Drew Marquardt, global commercial tools leader for GE Industrial Solutions. "They're a partner in the solution, not just a vendor or a product."
 
The investment from GE Ventures follows news of the company's reimagined brand identity in July of this year, as part of an expansion of offerings to address more of the sales process and gain valuable visibility into buyer behaviour and interactions with sales assets and documents – all within one platform.

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