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General Atlantic appoints MENA chair

Global growth equity private investment firm General Atlantic, has appointed senior advisor Samir Assaf as chairman of the Middle East and North Africa (MENA), a newly created role, as the firm looks to sharpen its strategic focus on the Middle East.

Global growth equity private investment firm General Atlantic, has appointed senior advisor Samir Assaf as chairman of the Middle East and North Africa (MENA), a newly created role, as the firm looks to sharpen its strategic focus on the Middle East.

In this new role, Assaf will work with the General Atlantic team to identify investment opportunities and build relationships in the MENA region as the firm seeks to expand its global footprint. 

General Atlantic has been investing in the Middle East since 2015, deploying more than $400 million to date across its investments, including Property Finder, an online real estate platform headquartered in Dubai, and Network International, a payments solutions provider.

Assaf joined the firm in 2021 as a Senior Advisor to advise on a range of areas, including sourcing, building relationships with entrepreneurs and supporting portfolio companies. He has more than three decades of financial services experience and previously served in a number of key leadership roles at HSBC over his 27-year tenure with the bank. 

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