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Genstar and TA-backed Orion to acquire Redtail Technology

Orion Advisor Solutions, a provider of transformative wealthtech solutions for fiduciary advisors backed by private equity investors FGenstar and TA Capital, is to acquire Redtail Technology, a web-based client relationship management (CRM) software firm serving the wealth management industry.

Post-close, Redtail co-founder and CEO Brian McLaughlin will become Orion’s President of CRM reporting to Orion CEO Eric Clarke. At that time, McLaughlin will join both Orion’s executive team and its Board of Directors. In addition to McLaughlin, Redtail’s executive leadership team and employees will continue working out of their existing locations as part of Redtail, which will become a brand entity of Orion.

The transaction is expected to close in the second quarter of 2022 following the completion of customary closing conditions, including regulatory clearances.

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