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German startup LiSA raises €2.7m in seed round led by TVF

Live and social shopping SaaS solution provider LiSA has raised €2.7 million investment in a seed round led by TechVision Fonds (TVF). 

The investment will help to both accelerate the growth of its social commerce SaaS business and make frictionless, cross-platform social commerce a reality through its headless solutions and API-based partner ecosystem. 

The German startup, which participated in Brent Hoberman’s Founders Factory accelerator program in 2019, also received funding from the UK’s VC Venrex and angel investor Georgie Smallwood, part of Accel’s first cohort of Scouts and chief product officer at micro mobility startup Tier.

Having worked with an impressive roster of retail clients including Marks & Spencer, AVON USA and L’Oréal, LiSA is the world’s most customisable yet easy-to-implement headless content management system (CMS) that allows online retailers or marketplaces to develop their own live and social e-commerce experiences at scale. Think of LiSA as a complete Social Media layer for online shops. The exceptional quality of LiSA’s enterprise solutions is further evidenced by the start-up’s uniquely high level of customer retention in the industry. 

The company, which has been largely bootstrapped since its 2018 launch, will use the funding to expand internationally and develop its live shopping SaaS solution into a one-stop-shop for social commerce experiences. LiSA’s solutions have proven to help e-retailers’ reach customer engagement levels of up to 90 per cent, online conversion rates of up to 35 per cent and organic social sharing rates of up to 14 per cent. 
 

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