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Glam Media raises USD50m in private equity mezzanine financing

Glam Media has raised USD50mi in a private equity mezzanine funding to build a digital media technology centre, expand internationally and make acquisitions.

The series E round is led by Aeris Capital with existing Glam Media series D investors Burda Digital Holding, the digital arm of Hubert Burda Media, and Mizuho Capital also participating.

Glam Media has raised private equity mezzanine financing to continue to fund the company’s growth as a provider of brand display advertising as the online consumer moves away from portals and large destination sites to vertical niche content and social media.

This round brings the net total cash raised by the company directly to approximately USD130m.

"In a short five years since launch, Glam Media has become a ‘must-buy’ for the world’s leading brand advertisers," says Samir Arora (pictured), chairman and chief executive of Glam Media. "I am incredibly proud of our employees and the Glam family of publishers and partners that have all worked incredibly hard in the downturn, helping to buck the trends to create the number one women’s lifestyle media company today."

As a part of the financing, Dr. Marcel Reichart, managing director of DLD Ventures, an investment unit of Burda Digital Holding, will be joining the Glam Media board of directors as a representative of the series E mezzanine investment.

"Glam Media has successfully demonstrated a highly scalable content and premium ad platform, which delivers value and innovation to global brand advertisers and publishers," says Reichart. "This private equity-led round allows Glam Media to further expand its distributed media model internationally and into new market segments."

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