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Goode Partners makes USD30m investment in JOCKO FUEL

New York-based private equity firm Goode Partners has made a USD30 million minority investment in JOCKO FUEL, a provider of premium sports and lifestyle nutritional products.

New York-based private equity firm Goode Partners has made a USD30 million minority investment in JOCKO FUEL, a provider of premium sports and lifestyle nutritional products.

The company offers products for performance-driven consumers in a variety of formats including clean energy drinks, powders, and capsules. Jocko Willink, the namesake of the JOCKO FUEL brand, is a retired Navy SEAL Officer, NY Times best-selling author, entrepreneur, and podcaster who regularly makes appearances on US TV and advocates a disciplined approach to leading a healthy lifestyle. 

The existing management team is led by Pete Roberts, Co-Founder and Chief Executive Officer. He is supported by Brian Littlefield, Co-Founder and Chief Product Officer, Joe Masciantonio, Chief Revenue Officer, and Don Miller, Chief Financial Officer.

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