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Google maps co-founder, CalmStorm Ventures, and Alma Angels back The Joy Club in £1.1m pre-seed round

A start-up inspired by an adventurous granny and co-designed by a team of retirees has raised £1.1 million in funding to tackle the loneliness epidemic amongst older people.

The Joy Club is a community-based platform designed to help retirees discover events, passions, and friendships that will enrich their lives. 

Google Maps co-founder Lars Rasmussen has invested in the round, alongside Calm/Storm Ventures, Alma Angels, and other notable angel investors. Elvie founder and CEO Tania Boler and Elvie co-founder Alexander Asseily (also founder of Jawbone and Vice Chairman at Lilium), have also backed the start-up.

This pre-seed investment will allow The Joy Club to build out its community features to better support member engagement and make it easier for users to make online and offline connections. 

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