A start-up inspired by an adventurous granny and co-designed by a team of retirees has raised £1.1 million in funding to tackle the loneliness epidemic amongst older people.
The Joy Club is a community-based platform designed to help retirees discover events, passions, and friendships that will enrich their lives.
Google Maps co-founder Lars Rasmussen has invested in the round, alongside Calm/Storm Ventures, Alma Angels, and other notable angel investors. Elvie founder and CEO Tania Boler and Elvie co-founder Alexander Asseily (also founder of Jawbone and Vice Chairman at Lilium), have also backed the start-up.
This pre-seed investment will allow The Joy Club to build out its community features to better support member engagement and make it easier for users to make online and offline connections.
