Echobot, a provider of European sales intelligence, and Leadfeeder, a best-in-class web visitor intelligence platform, are to merge, creating an AI-powered sales intelligence and go-to-market platform.
Great Hill Partners, a growth equity firm that invests in high-growth, disruptive companies, has invested €180 million to support the merger and help the newly formed company drive continued product innovation, scale go-to-market capabilities, and accelerate growth. Great Hill also committed an additional €50 million for the combined company to pursue strategic acquisitions.
The newly formed group will be led by Echobot CEO Bastian Karweg (BK) and Leadfeeder CEO Pekka Koskinen, headquartered in Germany and powered by a globally integrated team of 250 professionals across six offices in Europe and the US supporting over 8,500 customer accounts. Great Hill Partners’ Derek Schoettle, Chris Gaffney, and Greg Stewart will join the Board of Directors.
