Greenbrook, a specialist communications advisor to the investment industry, has appointed Viktor Tsvetanov as Head of Digital.
According to a press release, Tsvetanov’s appointment marks commitment to a data-driven approach and will provide clients with digital communications strategies tailored for the private capital industry.
Tsvetanov has over eight years of experience in reputation management and strategic digital communications, with a focus on supporting investment firms with corporate reputation and digital footprint. His appointment follows those of Alan Tovey, formerly Industry Editor at The Telegraph, and Ksenia Galouchko, formerly a Reporter at Bloomberg, as Directors.
In a statement, Andrew Honnor, a Managing Partner at Greenbrook, said: “As the evolving communications landscape continues to redefine how firms engage with stakeholders, corporate reputation has never been more complex to navigate. We are pleased to welcome Viktor to our team as the Head of Digital as we continue to enrich our capabilities. He brings invaluable expertise and will be responsible for further strengthening our existing digital capabilities, ensuring our clients successfully fortify and shape their reputations in this intricate environment.”
Greenbrook provides strategic communications advisory services to clients across private equity, venture capital, private debt, hedge funds, activist funds, infrastructure and real estate, as well as traditional fund management.
