Shift Paradigm, a portfolio company of mid-market private equity firm Growth Catalyst Parthers, has acquired Ergo, an email marketing company based in New York City. The acquisition strengthens Shift Paradigm’s email and customer journey expertise.
Shift Paradigm and Ergo’s shared cultural values and commitment to driving client outcomes played a central role in bringing the companies together.
Following the acquisition, Ergo chief executive officer John Hendricks will remain involved in the business as a member of Shift Paradigm’s board of directors.
