GWI, an audience insights company, has raised over USD180 million in a Series B funding round at a valuation over USD850 million.
GWI, an audience insights company, has raised over USD180 million in a Series B funding round at a valuation over USD850 million.
The financing was led by Permira’s growth fund.
GWI joins Carta, FullStory, G2, Klarna and Sysdig, among others, as a Permira portfolio company.
GWI delivers global insights at scale, representing the views of 2.7 billion, digitally-connected consumers. It provides data about consumers’ demographics, preferences, and behavioural attitudes across 48 countries to help the world’s top brands, agencies, and media organisations gain a deep understanding of their audiences.
The new investment will be used to further advance GWI’s software as a service (SaaS) platform, extending its coverage and reach by capturing more data points from more consumers, in even more countries – particularly from underserved markets and segments.
