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Highland expands institutional teams with key appointment

Highland Capital Management, a Dallas-based alternative investment management firm, has appointed Brad Eden as global head of marketing and investor relations.

Eden (pictured) brings to Highland more than 30 years of experience across a wide range of institutional investment leadership roles.
His experience includes growing Fund Evaluation Group, an independent institutional consulting firm that he co-founded, to one of the US's largest investment consulting firms by number of clients, and leading corporate development at a USD2 billion credit-focused asset management and private equity firm where he headed successful fundraising efforts around the firm's distressed strategies.
He was also involved in the launch of a number of hedge funds and asset management firms with specialties ranging from emerging markets to long/short equity.
With the addition of Eden, Highland continues to grow its institutional business development team in a strategic effort to better anticipate the needs of institutional investors in an increasingly complex, volatile investment environment. Last autumn, Highland brought on Terry Jones as president of institutional products to develop and implement Highland's long-term institutional strategy and to expand the firm's interactive risk management capabilities.
"There is a clear and profound shift in the industry. The needs and expectations of investors are changing, making some traditional institutional products and manager relationships increasingly obsolete," says Jones. "Brad's background, the time he's spent working with all types of individuals and organisations – asset managers, investment consultants, institutions – has prepared him to capitalise on this inflection point and put Highland at the forefront of this shift."
Among Eden's key initiatives at Highland is the establishment of a bespoke institutional investment offering, which will employ a consultative approach to business development and focus on partnering with investors to devise customised solutions for specific investment needs and objectives. He also will work closely with Jones on continuing to develop the hedging strategies and risk management capabilities that the firm expects to be crucial as concerns around volatility and uncertainty persist in 2017 and 2018.
"There's an industry-wide transition underway as investors question many of the norms around allocation in the face of low growth and rising interest rates, and while many managers are threatened by these changes, Highland is ideally positioned to be a leader here," says Eden. "Highland's broad investment platform, world-class back-office and operational infrastructure, together with its entrepreneurial mentality and agility, uniquely positions the firm to anticipate change and add value. I look forward to being a part of that process and helping the firm reach its tremendous potential in that area."

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