HighPost Capital (HighPost), a private investment firm focused on the global consumer and consumer technology sectors, has acquired Centr, a personalised digital health and fitness platform curated by Chris Hemsworth and his hand-picked team of internationally renowned experts, and Inspire Fitness (Inspire), a leader in state-of-the-art fitness equipment.
HighPost Capital (HighPost), a private investment firm focused on the global consumer and consumer technology sectors, has acquired Centr, a personalised digital health and fitness platform curated by Chris Hemsworth and his hand-picked team of internationally renowned experts, and Inspire Fitness (Inspire), a leader in state-of-the-art fitness equipment.
Financial terms were not disclosed.
Founded in 2019 by Chris Hemsworth, Centr provides expert-driven fitness, nutrition, and mindfulness programming to help over 200,000 global subscribers strive to meet their training goals. Centr’s core offerings, delivered to users through its leading subscription app, consist of daily planners, diversified training programs, meal plans, guided meditations, and more, supported by weekly new content.
Since 2003, Inspire has designed, manufactured, and distributed premium-quality fitness equipment globally, with noted leadership in the strength training category. Inspire’s full range of fitness equipment includes functional trainers, strength systems, multi-gyms, cardio machines, free weights, benches, and performance apparel and accessories.
Centr and Inspire are both poised to capitalize on strong secular growth drivers in the large digital and traditional strength fitness markets amid the broader shift to hybrid and strength-focused workouts. The two businesses share overlapping customer demographics and some of the highest customer affinity scores in their respective categories. The combined company, which will adopt the Centr, LLC name, will be led by a seasoned management team with significant fitness, consumer, media, technology, and operational expertise.
Hemsworth will continue to be deeply involved in all aspects of Centr, as the second largest shareholder in the combined business.
Inspire shareholders are also rolling over a meaningful portion of their equity into the transaction.
Baird served as financial advisor and White & Case LLP served as legal advisor to HighPost. Cerberus Business Finance, LLC provided debt financing for the transaction. Evolution Media Capital LLC served as financial advisor and Gilbert + Tobin served as legal advisor to Centr; Greenberg Glusker Fields Claman & Machtinger LLP and Creative Artists Agency LLC served as advisors to Chris Hemsworth. Harrison Co. served as a financial advisor and Buchalter PC served as legal advisor to Inspire.
