HighPost Capital, a PE firm focused on the consumer, sports, media, and technology sectors, has partnered with Charlesbank Capital Partners to invest in Front Row Group, an ecommerce agency providing outsourced marketplace management services.
Founded in 2012 by Matt and Alex Beer, Front Row Group serves established and emerging brands in the beauty, health & wellness, and CPG sectors. With a global presence in New York, San Diego, Hamburg, and Bratislava, the company provides fully outsourced end-to-end marketplace management and digital marketing services.
According to a press statement, “Front Row Group delivers comprehensive, tech-enabled solutions that allow brands to optimise growth across channels and navigate the complexities of the world’s largest online marketplaces”.
Jefferies served as financial advisor to Front Row Group and Akerman served as its legal counsel. Weil, Gotshal & Manges served as legal counsel to HighPost. Lincoln International served as financial advisor to Charlesbank and Kirkland & Ellis served as its legal counsel.
