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Hogan Lovells advises The Craftory on incorporation and capitalisation by managers and investors

A team of Hogan Lovells’ lawyers has advised The Craftory, a newly incorporated UK company, on its incorporation and capitalisation by management and investors.

The Craftory’s stated investment objective is to invest in the world’s boldest challenger brands across the Fast Moving Consumer Goods (FMCG) space (with a particular focus on the UK, USA and Mainland Europe). The aggregate capital commitment of the investors is approximately USD300 million.
The HL team was led by partner Robert Darwin. The corporate team included senior associates, Simon Grimshaw and Tarsis Goncalves alongside associate Sid Sethi. Partner Karen Hughes and Counsel Fiona Bantock led the Tax team, with support from associates Callum Fowers and Ben Twidle. Other teams involved included: Partner Paul Randall (Employee Share Incentives), partner Stefan Martin and associate Anvita Sharma (Employment) and Graham Poole and Kaila Engelsman (Transfer Pricing).
The Craftory management team is led by Elio Leoni Sceti, a non-executive board member of Anheuser-Busch InBev. He is also a board director of Barry Callebaut and former head of Reckitt Benckiser’s European arm. 

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