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Horizon Capital-backed The Marketing Practice acquires Rombii

The Marketing Practice, a B2B marketing specialist backed by private equity investor Horizon Capital, has extended its presence in the APC region with the acquisition of ABM, demand and media specialist Rombii. 

The deal marks the company’s first acquisition in the region and its fifth in the last 18 months, making it one of the largest B2B tech marketing specialists in the world.  

Rombii’s founder Sam Howell and its managing director Marcus Wilkinson will remain in their roles. Rombii joins US-based Campaign Stars and 90octane alongside Kingpin and Omobono, all of which were acquired in the last 18 months and will fall under The Marketing Practice brand. 

Backed by Horizon Capital, The Marketing Practice is bringing together B2B marketing specialist in a fully integrated strategy. 

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