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Horizon Capital-backed STRAT7 acquires Jigsaw Research

STRAT7, a strategic customer insight business backed by Horizon Capital, has made its third investment in two years with the acquisition of Jigsaw Research, a strategic insight agency.

STRAT7 acquired insight consultancy, Incite, in September 2021 and cultural trend specialists, Crowd DNA, in November 2020.

Founded in 1998, Jigsaw delivers integrated quantitative and qualitative research services across a range of sectors, including Financial Services, Technology, Media and Telecoms, Life Sciences, Professional Services, Public Sector and Retail. It boasts a global blue-chip client list including American Express, M&S, Lloyds, BBC, ITV, Sage, Vodafone, PwC, Deloitte and Ofcom.

Through its proprietary online research platform, Whycatcher, Jigsaw captures in the moment insights. The platform is the first to fully integrate WhatsApp, an award-winning innovation, giving participants a user friendly and intuitive interface unmatched by competitor platforms.

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