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HSG nears buyout of premium leisure footwear brand Golden Goose

Private investment firm HSG, formerly Sequoia Capital China, is close to acquiring Italian luxury leisure footwear maker Golden Goose in a transaction valuing the company at over €2.5bn ($2.9bn), according to a report by Bloomberg.

The deal, if completed, would mark a major European expansion for HSG and provide Permira, Golden Goose’s current owner, with an exit after a halted IPO attempt in 2024.

Permira, which bought Golden Goose in 2020 for €1.3bn, had planned a Milan listing that was shelved amid weak equity markets. Golden Goose, known for its distressed-style sneakers and direct operations across 227 stores globally, grew revenue 13% to €655m in 2024 despite broader luxury sector challenges.

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