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Hudson Hill Capital acquires software co MarketTime

Hudson Hill Capital (HHC), a private investment firm founded by Eric Rosen, has made a significant majority investment in MarketTime, a SaaS platform that facilitates wholesale retail commerce between brands, manufacturer representatives, agents and retailers.

Founded in 2008, MarketTime’s platform provides tools to sales representatives and agencies to automate the wholesale transaction process and has expanded to offer a similar platform to manufacturers. These order management products automate the repeated interactions of buyers and sellers within wholesale retail commerce, replacing paper, pencil, email, and Excel processes.

The company also offers configurable branded websites to brands and analytics tools to brands, agencies, and retailers.

HHC is partnering with two of the firm’s Strategic Advisory Board members – Christine Lee and Todd Johnson. Lee has 35 years of experience in the payments processing sector, most recently serving as CEO of BillingTree through its sale to Repay Holdings. A highly accomplished industry veteran, she served for over a decade on the Electronic Transactions Association Board, including a term as President.

Johnson meanwhile, has more than 25 years of experience working within software companies at the intersection of the consumer retail supply chain. His previous experience includes GM and CCO of Blue Yonder, CEO of DiCentral, President of TrueCommerce, and President of CommerceHub. They serve as members of MarketTime’s Board of Directors.

Canaccord Genuity LLC acted as financial advisor, and Sidley Austin LLP acted as legal advisor to MarketTime. Winston & Strawn LLP acted as legal advisor to Hudson Hill.

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