Huron Capital (Huron) has invested in ExperiGreen Lawn Care (ExperiGreen) alongside a group of executives with deep industry experience.
The partnership brings the middle-market private equity firm’s long history of scaling services businesses together with a leadership team and board of directors that has amassed decades of experience at the most successful companies in the industry including Scotts LawnService, Barefoot Grass Lawn Services, TruGreen, and Real Green Systems, among others.
The platform is being developed through Huron’s ExecFactor strategy.
Members of ExperiGreen’s executive leadership team will remain in their existing roles as part of Huron’s investment. In addition to President John Moehn, the team includes Chief Financial Officer Mike Goodrich, Chief Operating Officer Dana Irwin, as well as long-time ExperiGreen investor and Chairman Joe Kucik.
The company has long been majority-owned by Joe Kucik, who previously founded Real Green Systems, a leading software company that powers thousands of US independent lawn care businesses.
For this initiative, ExperiGreen will team with Huron Operating Partner David Alexander, who for six years served as CEO of lawn care company TruGreen.