Society Brands, an Amazon aggregator built for and by founders, has raised USD240 million in its first institutional capital funding round which was led by by i80 Group, a provider of capital to breakthrough technology companies.
A combination of debt and equity, Society Brands will use the newly raised capital to continue acquiring Amazon FBA businesses at a rapid pace. The capital raise positions Society Brands as one of the best-funded Amazon aggregators in the world, and in a prime position to grow its portfolio to over USD1 billion in revenue in the next few years.
Society Brands, launched in October 2020, acquires e-commerce consumer products companies and encourages the founders to stay on board to be part of the team.
Society Brands will use the $204M capital raise to acquire e-commerce native consumer product brands with a heavy concentration on Amazon. The company will also hire additional talent, expand their operating platform, and build propriety technology to find companies to acquire.
