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Impetus Capital makes investment in Audience Entertainment

Impetus Capital is investing in Audience Entertainment, the New York-based developer of a proprietary interactive platform that provides innovative marketing and advertising experiences. Co-owned by industry leader YDreams, the Company employs pioneering digital technology which enables audience participation in "Kinect" games sponsored by major advertisers in a mass consumer setting.

"Advancements in digital technology combined with transformational shifts in media and entertainment is providing considerable opportunities for companies such as Audience Entertainment," says Founder and President of Impetus Capital, Patrick Persons. "Audience Entertainment is a wonderful example of a small business that is posed for significant growth and yet typically outside the peripheral vision of the conventional institutional investor – their loss is certainly our gain."

Barry Grieff, Founder and CEO of Audience Entertainment, says: "We are excited about our partnership with Impetus Capital. "We have built strategic relationships around the world and Audience Entertainment expects continued success as we provide viable solutions in the rapidly converging worlds of technology, media and entertainment and the ‘consumer experience’.  In addition, it is invaluable to have an experienced advocate in Impetus Capital who appreciates the opportunities and challenges of the small to middle market company."

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