PE Tech Report


Like this article?

Sign up to our free newsletter

Industry veterans launch natural foods investment fund

Boulder Investment Group Reprise (BIGR) has closed a new investment fund, BIGR Ventures, with capital commitments of over USD55 million.

The fund has been founded by industry veterans Carole Buyers, Duane Primozich and Bill Weiland and builds off of the success of their former fund, Boulder Brands Investment Group (BBIG), which included investments in Suja Juice (partnered with Coca Cola) and EPIC Bar (acquired by General Mills).
The fund will make investments in early-stage natural and organic product companies.
The three partners initially established BBIG as an in-house venture fund for Boulder Brands in early 2013, where Buyers and Primozich held senior executive positions.
Weiland founded Presence Marketing, the largest independent natural foods broker in the US, in 1990 and plans to continue there as CEO.
"We're thrilled to be able to continue the momentum we created with Boulder Brands Investment Group, and carry it forward into Boulder Investment Group Reprise," says Primozich. "We've had the privilege of partnering with some terrific brands and are humbled by the enthusiasm we have received for this next fund."
"Carole, Duane and Bill offer an unrivalled trifecta of experience. Their thoughtful counsel, industry relationships and overall holistic understanding of the natural products industry, played an instrumental part in the success of Suja's growth," says Jeff Church, Suja Juice co-founder and CEO. "I have no doubt that they will take BIGR Ventures, LP, and its investments, to the next level."
BIGR has made three investments to date, including Hope Foods, Bonafide Provisions and Live Beverages, with plans to invest in several more within the next year.

Like this article? Sign up to our free newsletter