Investec Growth & Leveraged Finance (Investec) has closed a senior debt package for Gravity Global, a digital marketing business backed by Elysian Capital (Elysian).
Gravity Global is a digital marketing business serving a blue-chip customer base of businesses in B2B sectors and complex markets, across a range of industries including software, financial services, aerospace, industrials, pharma and automotive. The business operates from four offices in the UK, coupled with operations in Poland and Spain, as well as having links with an international network of affiliates.
Gravity Global uses a range of digital marketing strategies to improve brand perception and drive customer demand – assisting its clients with their marketing and strategy as part of a broader digital transformation trend.
Gravity Global has completed three significant acquisitions in the past 18 months, and this further funding will help the business to accelerate its growth strategy.
Investec’s Helen Lucas says: “Gravity Global is a highly respected network of agencies with a significant presence and strong growth potential, supported by an outstanding management team who are well known to Investec with one of the founders developing the iconic Investec zebra, which has become an internationally recognised image and remains a key part of our brand to this day. We are proud to be backing them, and to have completed our first deal with Elysian.”
Mark Lethbridge, Gravity’s Chief Executive, describes Gravity’s strategy as creating a global network of agencies, with a core focus on B2B, capable of delivering the complete value chain, from brand to demand generation. “This new partnership with Elysian Capital marks a significant milestone in Gravity’s history,” he says.
