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KitaBeli raises $20m in funding round led by Glade Brook Capital

KitaBeli, a consumer goods (FMCG) social commerce platform for consumers in Indonesia’s second-and third-tier cities, has closed a $20 million funding round led by Glade Brook Capital Partners (Glade Brook), a global growth equity investment firm.

KitaBeli’s existing investors, AC Ventures and GoVentures joined the round, along with new investor InnoVen Capital.
 
KitaBeli allows users and partners (Mitras) to get discounts and earn money by leveraging their social networks. The app allows consumers to enjoy discounted prices through a gamified and social shopping experience. Unlike some other shopping apps, KitaBeli runs a direct-to-consumer social commerce business model that offers buyers the staples of daily life.
 
KitaBeli has grown more than 10x in six months and is now Indonesia’s largest direct-to-consumer social commerce platform. The new funding will enable KitaBeli to further expand into second- and third-tier cities across the archipelago, while also rolling out new product categories such as beauty, personal care, mother and baby products, frozen food, and more.

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