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KKR provides growth equity to ClickTale

KKR is to lead a USD35 million growth equity investment in ClickTale, a Digital Customer Experience (DCX) SaaS company based in Tel Aviv, Israel. 

KKR will support ClickTale’s global expansion with primary capital and access to its network of tech experts and affiliated companies. Amadeus Capital Partners, a leading UK-headquartered venture capital firm, Viola Credit and other existing investors also participated in this round.

ClickTale enables businesses to maximise revenues by optimising the way visitors interact with their websites – whether from desktop, tablet or smartphone. ClickTale’s software records visitors’ in-page activity and produces highly actionable visual insights, including heatmaps, conversion funnels, and individual session replays, which marketers use to optimise engagement and conversion. ClickTale is a powerful stand-alone solution and also adds a visualisation layer to customers’ traditional web-analytics, A/B testing and voice-of-customer tools. ClickTale offers a full enterprise-grade solution with a high near-term ROI. Its global blue-chip customer-base includes many Fortune 1000 companies, such as Adobe, Home Depot, Tele2, Sears, Walmart, and many more.

Dr Tal Schwartz CEO and co-Founder of ClickTale, says: “Thanks to KKR’s partnership, ClickTale will be able to realise our vision of providing enterprises with a unique competitive advantage through Digital Customer Experience technology. The digital channel is a fiercely competitive arena and deeply understanding each customer’s experience is increasingly critical to engagement and conversion. ClickTale takes away the guesswork by showing enterprises which digital experiences should be improved and how to do so.”

Richard Anton, Partner at Amadeus and board member at ClickTale, says: “Since we first invested in 2013, ClickTale has really delivered in serving the largest enterprise customers and growing internationally. It's a classic example of a growth stage Amadeus company which is primed to become a global leader. We are delighted to welcome KKR as a shareholder to help accelerate the company further.”

Philipp Freise, Member and Head of the European Media & Digital investment team at KKR, adds: “This investment is about the global development of a cutting-edge technology company founded and run by entrepreneurs. KKR supports such companies in their international growth ambitions through entrepreneurial capital and access to our worldwide network of companies and domain experts.”

Lucian Schönefelder, Director of the European Media & Digital Investment team at KKR, says: “We are excited about partnering with the Founders and Amadeus to accelerate ClickTale’s global roll-out, similar to what we have done in our recent investments in Fotolia, arago and BMG. Tel Aviv is a world-class technology hub for companies with global ambitions and we are thrilled to have more exposure to it.”

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