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Knox Lane-backed Fingerpaint acquires Emcay

Knox Lane-backed Fingerpaint Marketing has acquired Emcay, a full-service agency designed to provide a balance of pharmaceutical knowledge and multicultural insight, to create Fingerpaint Multicultural, a specialty offering that will focus solely on Pharmacultural marketing.

In December 2020, Fingerpaint partnered with San Francisco–based PE firm Knox Lane to accelerate its trajectory through organic growth and strategic partnerships. Details of the transaction were not disclosed.
 
Fingerpaint Multicultural will fall under the Fingerpaint Marketing brand and tap into both companies’ multicultural expertise. Steve Millerman, who served as president of Emcay, will lead Fingerpaint Multicultural, reporting to Mark Willmann, head of Fingerpaint Marketing.

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