Consumer-focused private equity firm L Catterton is to make a strategic investment in Goiko Grill, one of Spain’s most successful casual dining concepts.
Founded in Madrid in 2013, Goiko Grill is the fastest growing full-service restaurant chain in the Spanish gourmet burger casual dining space. The Company currently operates 44 locations in Spain, delivering daily on its customer promise of “the best burgers and the best service, efficiency and good vibes” to an increasing numbers of patrons. Goiko Grill benefits from an unmatched brand awareness and visibility in the Spanish restaurant market thanks to its high exposure on social media, which translates to a highly engaged and loyal customer base. The Company also pioneered the development of the delivery-specialized kitchen to actively address the booming delivery market and is poised to accelerate its growth in Spain and internationally.
Andoni Goicoechea, Goiko Grill Founder and CEO, says: “We are extremely thrilled to partner with L Catterton to further develop Goiko Grill’s brand and expand our footprint. With L Catterton’s support, we plan to continue opening new restaurants in Spain while developing the Company abroad. Over the next few years, this partnership will propel us forward by providing us access to the unmatched knowledge and network of L Catterton. Goiko Grill attracted a lot of interest from various investment firms, but we chose L Catterton because we share the same vision and passion for providing customers the highest quality. We firmly believe that L Catterton will strengthen our business with their unparalleled expertise in scaling and operating restaurant chains globally.”
Eduardo Velasco, Partner of L Catterton, says: “Partnering with Goiko Grill and its outstanding management team and staff is a fantastic opportunity to participate in the development of one of Spain’s most iconic brands in the casual dining space. In less than five years, Goiko Grill has become a leader in its market segment thanks to its distinctive and high-quality burgers, great service and ambiance, and its effective digital marketing strategy. These strengths continue to be the key pillars of the Company’s business model going forward and we’re looking forward to supporting the team in this outstanding growth journey.”
