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L Catterton serves up $60m investment in pet food co Drools

L Catterton, a global consumer-focused private investment firm, has invested around $60 million in Drools Pet Food Private Limited, a local pet food company based in India. L Catterton has a longstanding track record of growing pet food businesses across the world.

L Catterton, a global consumer-focused private investment firm with a longstanding track record of growing pet food businesses across the world, has invested around $60 million in Drools Pet Food Private Limited (Drools), a local pet food company based in India. 

With India’s burgeoning pet food market expected to grow by approximately 20% annually over the next five years to reach over $1.2 billion in 2028 on the back of increasing pet adoption, L Catterton believes Drools is well-positioned to capitalise. The company has almost quadrupled its revenue over the past three years by building an omni-channel, pan-Indian, pet food business. 

Its portfolio of dog and cat food brands includes Drools – its flagship brand – as well as Pure Pet, Meat Up, Canine Creek, and Kitty Yum.

L Catterton’s current and past investments in the sector include Butternut Box, Canidae, Harringtons, Instinct®, JustFoodForDogs, Lily’s Kitchen, Old Mother Hubbard, Partner Pet, Petlove, Pure & Natural, Rachael Ray Nutrish, and Wagg.

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