LBO France, through its Small Caps Opportunities II fund, has acquired a majority stake in the French company Origine alongside the management team, led by Yves Amiel and Rémi Lefèvre, and Nouvel Atlas, the investment vehicle of the Lemarchand family (founders of the Nature & Découvertes group).
Origine was founded in 2012 by Yves Amiel, Pierre-Henri Morel and Rémi Lefèvre. It is a pure DNVB (digital-native vertical brand) that designs, produces and markets – exclusively via its website – high-end mechanical bikes. The company designs road, gravel and mountain bikes with an average price above EUR3,000 and has experienced exponential revenue growth since inception, with a notable acceleration since 2019.
As part of tiger transaction, one of the three founding partners – Pierre-Henri Morel – has exited the business, while the other two – Yves Amiel and Rémi Lefèvre – have significantly reinvested and will lead the company’s future development.