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LDC-backed Croud acquires Born Social

LDC-backed Croud, a global digital marketing agency working with some of the world’s leading brands, has acquired Born Social, a global social media agency. This transaction marks Croud’s third acquisition in 12 months.

With the support of its private equity partner LDC, it  continues to build its group of global businesses. This follows the acquisition of luxury digital marketing agency VERB Brands in November 2021, and data and analytics company impakt Advisors in December. The transaction takes Croud group’s annual revenues to more than £50 million in its latest financial year, a record for the group.
The business is owned and run by the six-strong leadership team, led by CEO Ben Tyson and COO Charlotte Hamill. Born Social will continue trading under its brand name but now ‘powered by Croud’, and the leadership team will stay on in their current capacity, to run the business. Last year, Ben Tyson was recognised as a One to Watch in LDC’s Top 50 Most Ambitious Business Leaders Awards, supported by The Times.

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