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LPA advises Bluecom Group on sale to Dentsu Aegis Network

LPA, in association with Toullec Solicitors, has advised Bluecom Group, an e-commerce solutions provider in Asia-Pacific, on the sale of 100 per cent of its share capital to Dentsu Aegis Network, a provider of media, digital and creative communications services.

Established in 2012, Bluecom specialises in designing and implementing e-commerce consulting, platforms and solutions of multi-channel online stores for medium to large, international, B2B and B2C companies across Asia Pacific.
With regional offices in Hong Kong, Shanghai, Singapore and Ho Chi Minh City, Bluecom has clients in Greater China, Japan, South Korea, Southeast Asia and Australia/New Zealand.
Bluecom will become part of Isobar China Group, Dentsu Aegis Network’s digital agency, complementing the agency’s offering and strengthening the network’s position in Asia-Pacific.
LPA Hong Kong and LPA Shanghai offices have assisted Bluecom on all corporate and tax aspects of the transaction. LPA HK team was led by Nicolas Vanderchmitt (partner), assisted by Erik Leyssens (of counsel), Marie-Gabrielle du Bourblanc and Ryan Tsoi; Fanny Nguyen (LPA Shanghai) assisted on the legal aspects in China.
Dentsu Aegis Network was represented by Jones Day.

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