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Mark Muth joins PwC’s corporate finance team

Mark Muth has joined PwC as a director in its London-based corporate finance team.

He was formerly director of Unilever Ventures, the venture capital arm of Unilever plc, from its creation in 2002 until 2013.  
Prior to that, Muth was a managing director of GE Equity, the private equity business of GE Corporation.  
Muth began his corporate finance career with Bank of America. 

Muth (pictured) says: “Corporate venture capitalists have a better chance at achieving investment success than traditional venture capitalists because of the vast and varied resources of the wider company behind them. But, while an increasing number of businesses recognise that corporate venturing has an important role to play in promoting innovation and growth, managing value creation within the portfolio is the key to long-term success." 

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