Derbyshire-based CW Sellors has secured funds from MEIF Maven Debt Finance, part of the Midlands Engine Investment Fund (MEIF) which is managed by Maven Capital Partners.
Along with the expansion of its facilities, the funds will also help the business increase its sales and marketing activity.
Founded in 1979, CW Sellors has managed to establish a successful online presence along with a good reputation as a retailer of jewellery and luxury watches across Derbyshire and Yorkshire.
CW Sellors plans to use the funding to expand its design and manufacturing centres with a newly built facility, and to create new jobs in its manufacturing and design teams.
The new design and manufacturing centre based in Carsington, Derbyshire, will also include a boutique jewellery store, exhibition space, tours for visitors, and a café for refreshment.
In addition to its new building project, CW Sellors will use the funding to boost its marketing and sales activity, strengthening the promotion, advertising, and branding of its products to reach a wider audience and increase visitors to its stores.
