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Maven leads GBP4.25m investment in eco-ethical baby care brand Pura

Maven Capital Partners (Maven) has led a GBP4.25 million funding round for Group Limited (Pura), a baby care brand which specialises in eco-friendly baby wipes and nappies.

The transaction includes GBP4 million of funding split evenly across the Maven VCTs, NPIF Maven Equity Finance, part of the Northern Powerhouse Investment Fund, and Maven Investor Partners, Maven’s high net worth investment syndicate. Michael Law, former Operations Director at Next Plc, has also invested and will join the Board.

The Northern Powerhouse Investment Fund project is supported financially by the European Union using funding from the European Regional Development Fund (ERDF) as part of the European Structural and Investment Funds Growth Programme 2014-2020 and the European Investment Bank. 

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