Tech and consumer growth investor, Mayfair Equity Partners (Mayfair) is to acquire a majority stake in LoopMe Ltd, a mobile brand advertising platform, in a secondary transaction.
As part of the transaction, emerging markets technology investor Da Vinci Capital will sell a significant portion of its holding to Mayfair but will retain a modest stake in the business.
Da Vinci Capital, which invested in LoopMe in March 2021, achieved a significant cash on cash return on its original investment.