Nottingham-based BatFast Cricket Centres (BatFast) has secured a loan from the Midlands Engine Investment Fund (‘MEIF’) Debt Finance, managed by Maven Capital Partners, and backed by the Recovery Loan Scheme (RLS).
The funding will enable the company to invest in its sales and marketing resources, undertake further product development, expand internationally and create 15 new jobs.
BatFast is a global sports technology and entertainment business that has developed a patented augmented reality sports simulator for cricket, tennis and baseball. The simulator aims to make team sports more accessible by re-engineering pitches to fit inside urban entertainment or training spaces. The business also recently won ‘Best Technology in Sports Participation and Fitness’ at the Global Sports Technology Awards in London.
Founded by ex-professional cricketer Runish Gudhka and co-founder Jignesh Patel, BatFast has supplied simulators to multi-entertainment centre operators globally and major cricket events, including during the 2019 Cricket World Cup and the 2021-22 Ashes series in Australia.