Mekong Capital’s Mekong Enterprise Fund III (MEF III) has completed an investment in mattress and bedding solution provider Vua Nem Joint Stock Company.
Hoang Tuan Anh, Founder and CEO of Vua Nem, says: “We are excited about this partnership with Mekong Capital. They are the leading private equity firm in Vietnam who has a strong track record of investing in top retailing companies such as MobileWorld and Phu Nhuan Jewelry. Our vision is to become the biggest retailer for mattress and bedding products in the country. Thanks to the partnership with Mekong Capital, we have had access to the value creation framework Vision Driven Investing and best practices in the retail industry.”
Nguyen Thu Thuy, Mekong Capital’s Deal Leader for Vua Nem, says: “What makes us confident in this investment is the founders’ openness to building up the management team. The team today is far from where we first met. This team will be able to take Vua Nem to become the biggest and most trusted expert in providing sleep products and solutions to local customers.”
The investment by MEF III will facilitate Vua Nem to merge its two brands Dem.vn and Vuanem.vn into 1 single brand Vua Nem, build a whole new e-commerce website, as well as to expand the company network to 300 stores across the country by 2022. The company currently operates 40 stores in 23 cities and provinces.
Tuan Anh adds: “We aim to train our staff as outstanding consultants in sleep solutions. Vua Nem has a distinguishable corporate culture of valuing customers as the centre of our operations.”
