Mention Me, a customer advocacy platform, has secured USD25 million in a Series B round, led by Octopus Ventures.
Lead investor from the prior round Eight Roads Ventures also participated.
The London-based scale-up, which helps businesses turn referrals into a strategic channel for acquiring high-quality customers, while gathering valuable first-party data that amplifies wider marketing activity, will use the funds to support its vision to make every brand think advocacy-first by expanding into the US, investing in its partner network (which includes Klaviyo, TrustPilot, Ometria and SAP) and developing its product offering.
