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Mention Me secures USD25m in Series B funding round led by Octopus Ventures

Mention Me, a customer advocacy platform, has secured USD25 million in a Series B round, led by Octopus Ventures.

Lead investor from the prior round Eight Roads Ventures also participated.
 
The London-based scale-up, which helps businesses turn referrals into a strategic channel for acquiring high-quality customers, while gathering valuable first-party data that amplifies wider marketing activity, will use the funds to support its vision to make every brand think advocacy-first by expanding into the US, investing in its partner network (which includes Klaviyo, TrustPilot, Ometria and SAP) and developing its product offering.

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