Michael Peters & Partners, the new consultancy founded by international design guru Michael Peters, has launched Creative Capital Ventures, a vehicle that will invest in businesses
Michael Peters & Partners, the new consultancy founded by international design guru Michael Peters, has launched Creative Capital Ventures, a vehicle that will invest in businesses that could benefit from branding solutions but do not have the financial strength to pay fully in cash.
Creative Capital Ventures has GBP10m of funding committed from a number of private investors and Peters himself.
The first ownership stake taken by Creative Capital Ventures will be in Ivan the Terrible, the privately-owned Russian vodka brand that has hired Michael Peters & Partners to work on a new global brand design and communications campaign to help it grow international market share.
The consultancy will work with Ivan the Terrible on a part-fee, part-equity basis. Creative Capital Ventures will not make investments independently of Michael Peters & Partners; investment stakes will only be made in companies for whom the consultancy is providing branding solutions.
Peters (pictured) says: ‘Great design and communication delivers enormous financial value and as a consultancy, we want to work in the most financially advantageous way for our clients and ourselves.
‘For example, Ivan the Terrible is a brand with massive potential that we can help unlock with the right branding and communication and that is why we asked for a stake in the company rather than just taking a fee. We are truly in it together.’
Dimitri Cheboterov, chief executive of Ivan the Terrible, says: ‘Michael Peters has unrivalled experience in creating value for drinks brands through great design and branding. We are delighted to be working with him – as a shareholder and a colleague. The new branding that Michael is working on will accelerate our growth and increase our market-share globally.’
