MidOcean Partners, a private equity firm with offices in New York and London, in combination with Allant management, has acquired The Allant Group, a provider of marketing optimisation solutions.
"We have been following the developing trends in the marketing services space for several years and became increasingly impressed with Allant, its market leadership position, and its prospects for continued growth," says Frank Schiff, managing director of MidOcean. "Discussions between our firms began more than three years ago, and we believe that Allant has all the right ingredients to become the top provider in the marketplace."
Frank Sowinski, a former president of Dun & Bradstreet and member of the MidOcean team who will serve as Allant’s vice chairman, adds: "Allant’s emphasis on analytic-driven multi-channel marketing solutions, integrated inbound and outbound marketing technologies, performance measurement and advanced advertising solutions are extremely well aligned with the demands of large scale marketing organisations."
In the past year Allant has significantly expanded its solution footprint for Fortune 100 clients whose needs span analytic, consulting and technology driven solutions. In addition to its direct mail, Web, email and call centre expertise, Allant has established itself as a provider in advanced TV advertising. The company has a base of clients in the cable, financial services, insurance, retail, telecom and teleservices industries.
